New York City, NY [Date] – Disguise, the company behind the visual magic of ESPN's SportsCenter and WWE's productions, has just expanded its presence with a brand new production studio in the heart of New York City! This 3,000 square foot facility isn't just an office – it's a creative hub boasting cutting-edge virtual production capabilities.

A Stage for Innovation

The new studio features both an LED wall and a green screen stage, offering filmmakers, broadcasters, and live event professionals a space to explore the possibilities of real-time content visualization. This technology allows creators to see their ideas come to life instantly, streamlining the production process and boosting efficiency.

Why New York?

Disguise's expansion into New York City isn't random. The city is a hotbed for media and entertainment, with easy access to major broadcasters like ESPN and NBC News, as well as renowned virtual production studios and iconic sports venues. This new location positions Disguise perfectly to serve the booming virtual production market, which is expected to reach a staggering $7.13 billion by 2029.

Part of a Global Network

The New York studio marks Disguise's ninth global location and their third in the US. This expansion reflects the company's commitment to providing innovative tools and support to creative professionals around the world.

What This Means for Creators

With Disguise's new production studio, New York City's media scene gets a significant boost. This state-of-the-art facility allows local creatives to experiment with the latest virtual production technology, fostering a more dynamic and innovative environment. Whether you're a seasoned filmmaker or an aspiring broadcaster, Disguise's new space offers exciting opportunities to bring your ideas to life in revolutionary ways.