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Disguise Unveils Cutting-Edge Solutions for Immersive Storytelling at NAB

Disguise Unveils Cutting-Edge Solutions for Immersive Storytelling at NAB

10/04/24, 00:00

From the Olympics to the elections, this is a big year for broadcasters. Teams need to tell data-driven stories more efficiently, while still increasing audience engagement figures,” says Disguise General Manager for Broadcast, Grigory Mindlin. “At this year’s NAB, we want to show how we can help with a graphics-first approach. Featuring capacity for unlimited LEDs, native Unreal Engine integration and easy stage pre-vis and control; our end-to-end broadcast solution makes any idea possible. And, if you need fast results, our Creative Services team can bring visuals to life for you — so you can show audiences something they’ve never seen before.”

Disguise, a leader in broadcast graphics and xR technology, made waves at NAB 2024 by showcasing their latest advancements in immersive storytelling for broadcast applications. Their focus? Empowering creators to tell data-driven stories with greater efficiency and audience engagement.
Graphics-First Approach Takes Center Stage
Disguise highlighted a "graphics-first" approach to broadcast production. Their solutions boast:
Unlimited LED support: Create massive, visually captivating experiences with the ability to drive any LED wall configuration.
Native Unreal Engine integration: Seamlessly integrate the power and flexibility of Unreal Engine into your broadcast workflow for real-time rendering and interactive content.
Effortless pre-visualization and control: Streamline your production process with intuitive tools for pre-visualizing your stage setup and controlling all aspects of your broadcast in real-time.
Disguise's end-to-end broadcast solution promises to turn any creative vision into reality.
Creative Services Bring Ideas to Life
For those needing a helping hand, Disguise offers Creative Services. This team of experts specializes in bringing visuals to life, ensuring your audience experiences something truly unique.
Witnessing the Future at the Disguise Booth
NAB attendees were treated to a glimpse of the future at the Disguise booth. Their VX 4+ and VX 2 servers, alongside RX II render nodes, powered two impressive LED stages on the ROE Visual booth. These stages showcased the latest advancements in xR (extended reality) and its seamless integration into broadcast workflows.
Disguise technology was also on display throughout the NAB show floor, powering video playback and digital signage.
Disguise: Cinematic Virtual Production at Your Fingertips
If you're looking to push the boundaries of broadcast storytelling and create immersive experiences that leave audiences speechless, Disguise is a name to remember. Their commitment to innovation and ease-of-use empowers creators to bring their visions to life on a grand scale.

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